In the heart of the Bernese Oberland, beneath the soaring Jungfrau peaks, a new vision is rising. On the grounds of the former Mystery Park—once dedicated to humanity’s past—emerges Etherlaken: a Regenerative Living Lab for Europe and the world.
This is not just another redevelopment. It is a living experiment in the future of civilization, where Switzerland steps forward as host to innovation rooted in ecological wisdom, advanced technology, and community co-creation.
A Regenerative Campus at Scale
Etherlaken is being transformed into a real-world laboratory where the systems of tomorrow are prototyped and tested. With capacity to host 8,000 people for events, the site will welcome conferences, exhibitions, festivals, and immersive gatherings of global significance.
But it goes further than hosting. Startups, researchers, and artists will live on site—co-creating side by side with Swiss locals and international collaborators. Together they will experiment with housing, food, energy, mobility, circular economy, governance, and culture—developing blueprints that can be replicated worldwide.
The Leadership of Etherlaken
The transformation of Jungfrau Park into Etherlaken is being led by a coalition of pioneers:
- Jürgen Wowra, entrepreneur and investor, provides the foundation of financial stability and global networks to secure Etherlaken’s long-term future.
- Mihai Alisie, co-founder of Ethereum and steward of the AKASHA Foundation, helped seed Switzerland’s Crypto Valley. His role brings the ethos of decentralization and digital commons into the realm of regenerative living.
- Ralph Horat, CEO of Etherlaken and co-founder of SEED Design, is an architect of innovation ecosystems. His expertise ensures the site becomes more than a venue—it becomes a cultural and technological hub where visionary ideas turn into reality.
- Meng Li, founding partner of Studio Pararaum and researcher at the Institute of Architecture and Design at ETH Zurich, is internationally recognized as a leader in sustainable architecture and participatory design.
Together, they embody the intersection of finance, technology, architecture, and ecosystem design—positioning Switzerland as a host for one of the most ambitious regenerative projects on Earth.
Switzerland as the Living Laboratory
Switzerland is uniquely suited for this role. Neutral and trusted, yet relentlessly innovative, it has already given the world decentralized finance, precision engineering, and agricultural breakthroughs. With an airport directly connected to the Etherlaken site, the campus can also become a hub for mobility innovation—from electric aircraft and vertiports to shared micromobility systems.
Coupled with Swiss leadership in renewable energy, food innovation, and participatory governance, Etherlaken represents the next logical step: turning Swiss ingenuity into a global proof-of-concept for regenerative civilization.
Shared Ownership, Shared Future
At the heart of Etherlaken lies the principle of shared ownership. Instead of extractive investment models, Etherlaken champions structures where those who live, build, and contribute also co-own the outcomes.
This vision resonates deeply with me as the writer of this blog. With Geoship, I’ve seen how customers can also be shareholders with NATURE, co-creating not only homes but the company itself. Etherlaken extends this principle across entire systems, ensuring innovation remains accountable to the people and places it serves.
As a Swiss Canadian, I’ve spent my career building living labs, smart cities, and innovation centers around the world—from world’s first smart communities program and equity crowdfunding platform to pioneering projects in shared mobility and regenerative living. Today, my work with Geoship focuses on affordable, climate-resilient homes and community ownership models.
For me, Etherlaken is the natural evolution of this journey: a chance to bring together decades of innovation in housing, energy, food, and mobility into one experimental zone—a super natural Swiss hosted proof-of-concept for regenerative living that the world can learn from.
Why Regeneration Matters
Regeneration goes beyond sustainability. It asks not how we can do less harm, but how we can actively heal ecosystems, strengthen communities, and restore balance.
At Etherlaken, this could mean:
- Affordable and climate-resilient homes that strengthen community ties
- Food systems that regenerate soil, optimize space, while nourishing all people
- Renewable, decentralized energy networks that are resilient in crisis
- Mobility systems that connect and compliment the best transportation system in the world!
- Governance frameworks where citizens are empowered co-stewards
- Cultural ecosystems where art and storytelling guide collective imagination
For Switzerland and the world, Etherlaken is a chance to demonstrate that regeneration is not utopian—it is practical, possible, and ready to scale.
An Invitation
Etherlaken has the capacity to host the best events in the world—gatherings where participants don’t just imagine the future, but live it, test it, and refine it together.
For the Swiss people, this is an opportunity to lead globally by hosting a prototype of regenerative living in the Alps. For the world, it is an invitation to witness and participate in a new model of civilization.
Welcome to Etherlaken. The Alps held mysteries—now they hold possibilities.
